For Immediate Release
Scott Kaier
Pale Morning Media
scottk@madriver.com
802.583.6070

Boulder, CO, September 3, 2009 – After four months of capturing the imaginations of outdoor enthusiasts thirsty for international adventure, the Sierra Designs 2009 Wales Adventure Sweepstakes – a well-supported backpacking trip for two to Wales – is now in it’s final month with an entry deadline of 11:59pm 9/30/ 2009.

Launched in May to celebrate the prestigious Backpacker Magazine Editors’ Choice Award given to the Sierra Designs Lightning XT 4 tent, the winner will be announced in early October. The winner and a guest will be flown to Wales for a week’s worth of outdoor adventure thanks to sweepstakes partners Visit Wales, Virgin Atlantic Airways, and Sierra Designs.

“After several months, we are happy to report that our sweepstakes has generated a ton of attention and we’re picking up new entries daily,” said Kenny Ballard of Sierra Designs. “I anticipate we will see more people registering as time gets shorter and we’re looking forward to selecting a winner.”

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For Immediate Release
Alycia Cavadi, Momentum Media PR
alycia@momentummediapr.com
617.875.5553

Shelburne, VT, April 28, 2009 – Mammut Sports, providers of Swiss quality alpine gear and apparel, announced of the appointment of Mountain Lake Marketing sales agency to represent the brand in the Mid-Atlantic region. The partnership marks another growth step for Mammut as the brand continues to gain market share in North America.

“Our goal in partnering with Mountain Lake’s sales team is to provide a premium level of service to our specialty dealer partners,” said Mike Welch, Sales Manager for Mammut USA. “With the power of four industry professionals representing Mammut, we can support and build upon the growth and demand we’ve seen over the last two years across the East Coast and its metro areas.”

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For Immediate Release
John DiCuollo
Backbone Media, LLC
jld@backbonemedia.net
970.963.4873

Steamboat Springs, CO, April 23, 2009 – Big Agnes, maker of innovative sleeping bags, pads and tents, was named as a Colorado Companies To Watch award winner. Colorado Companies to Watch attracted over 250 applicants, with a field of 110 companies selected as finalists. Big Agnes was one of 50 companies announced as winners of this inaugural class.

“Being recognized as a ‘Colorado Company to Watch’ is an achievement that we are very proud of,” says Big Agnes co-founder, Bill Gamber. “With the diverse nature of the Colorado economy, the visibility and exposure that this award provides will be valuable to us. It is special to be in the presence of so many dynamic entrepreneurs and small businesses, all doing our part to develop valuable products, create jobs, and enriching our communities.”

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For Immediate Release
Ashley Devery
adevery@comcast.net
303-807-4688

Boulder, CO, April 2, 2009 – GoLite, renown manufacturer of lightweight equipment and apparel for active outdoor adventures announced a 93% sales increase from Q1 2008 to Q1 2009. Outstanding news taking into account the slowing economy over the last 12 months.

“As a privately owned company, GoLite guards its financial information closely,” said Demetri Coupounas, president. “With so much negative economic news, we thought our results were too good not to share.” The results stem from strong increases in each of GoLite’s three key regions: North & South America, Europe and Asia.

“Outstanding product is certainly the key driver of our success. Over the last two years we’ve made a significant investment in product which is now coming to market. Dealers that have not carried GoLite before are now jumping on-board,” continued Coupounas.

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For Immediate Release
Media Contact:
Verde PR & Consulting
Kristin Carpenter-Ogden
kco@verdepr.com

Cortez, CO, April 10, 2009 – Officials from Osprey Packs, an independently owned pack company, announced today that Tatoo Adventure Gear will exclusively represent Osprey products in South America effective right away this spring.

Tatoo Adventure Gear is one of the largest outdoor gear distributors in South America, with a distribution presence in five countries in the Andean region. Tatoo Adventure Gear is owned by Mauricio Carreno and is headquartered in Quito, Ecuador; Tatoo also has a retail side to its operations, comprising 15 stores located in the most relevant cities in these five countries.

“A distribution company with Tatoo’s level of professionalism and market service focus is rare. We are honored that Mauricio and his team will represent our Osprey brand family,” said John Pieper, Sales Director for Osprey Packs.

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